Book Review: Multiple Streams of Internet Income

Robert G. Allen, author of the “Noth­ing Down..” meth­ods of buy­ing Real Estate has authored sev­eral use­ful books about cre­at­ing alter­na­tive sources of income.  One of my favorite of his books is called:

Mul­ti­ple Streams of Inter­net Income: How Ordi­nary Peo­ple Make Extra­or­di­nary Money Online, 2nd Edition

High­lights from the book include:

12 Prin­ci­ples of Per­sua­sion
The author defines an intrigu­ing con­cept called 12 prin­ci­ples of per­sua­sion, and, of these, the top 3 prin­ci­ples to “super­charge” what you have to sell — either offline or online.  If you include these prin­ci­ples in your mar­ket­ing cam­paigns, it should lead to suc­cess in the marketplace.

Opti­miz­ing Your Web­site for Users Search­ing for Infor­ma­tion You Offer
This book offers tips for opti­miz­ing your web­site for pop­u­lar search engines and some help­ful search engine ref­er­ence sites to under­stand what search engines are look­ing for in a web­site.  It also describes how Ken Evoy’s site (www.sitesell.com) makes is pos­si­ble to do your search engine opti­miza­tion and web­site con­struc­tion all in one pack­age — for a nom­i­nal price.  The author also reviews six strate­gies for dri­ving traf­fic to your web­site with prac­ti­cal exam­ples of how to ini­ti­ate and main­tain these strate­gies.

How to Make Money Sell­ing “Spe­cial Reports“
Allen also dis­cusses the con­cept of cre­at­ing “Spe­cial Reports” that could poten­tially be a great source of non-job rev­enue.   He ref­er­ences a book by Dr. Jef­frey Lant called:

How to Make a Whole Lot More Than 1,000,000 Writ­ing, Com­mis­sion­ing, Pub­lish­ing, and Sell­ing How to Information

that dis­cusses the process of five-page spe­cial books and spe­cial reports.  Cus­tomers tend to buy more than one of these spe­cial reports because of their inex­pen­sive price as well.  Addi­tion­ally, I believe these reports are suc­cess­ful because peo­ple are look­ing to solve a par­tic­u­lar task (right now!) and are will­ing to spend a small amount of money to solve that prob­lem immediately.

How Ezines can Help You Pro­mote Your Prod­ucts or Ser­vices
This book delves into what ezines are and how they can help pub­li­cize prod­ucts or con­tent you want to sell.   The author also includes web­site list­ings of direc­to­ries of ezines to help you match your prod­uct or ser­vice with the right ezine audi­ence that will be recep­tive to buy what you have to offer.

Giv­ing Away Free­bies to Attract Cus­tomers
It’s an old method to attract­ing cus­tomers.  Give them a free sam­ple to 1) get them to trust what you have to say and 2) give you the time to say it to them.  This book offers quite a few exam­ples of free prod­ucts that you can offer to incen­tivize folks to become your customers.

Ways to Cre­ate Streams of Income
Allen reviews 6 ways to cre­ate streams of income and explains each one in a sep­a­rate chap­ter of the book.  Although you have prob­a­bly heard of these streams — such as affil­i­ate mar­ket­ing — he goes into detail about the advan­tages and dis­ad­van­tages of each in a way you will not find on web­sites that tout their wares.  He also makes sev­eral ref­er­ences to links that should be use­ful to you as you build up your income streams.

Go to your library and check out this book or buy one today!  Please let me know what you think of the book and how it helps you…

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