Book Review: Your Portable Empire: How to Make Money Anywhere While Doing What You Love

Pat O’Bryan’s book, “Your Portable Empire: How to Make Money Any­where While Doing What You Love” intro­duced me to the con­cept of making/generating income — poten­tially gen­er­ous amounts of income –from pro­duc­ing “intel­lec­tual prop­erty”.   The author explains that nearly any­one can pro­duce intel­lec­tual prop­erty or prod­ucts wor­thy of sale.

O’Bryan was a for­mer musi­cian who was eking out an unhappy liv­ing before dis­cov­er­ing the secrets he reveals in this book.  He describes how he tran­si­tion from being a “broke blues gui­tar player” to a “rich Inter­net marketer”.

What does rich mean?  Like Tim­o­thy Fer­riss, the author says that you can be rich in many ways:

• rich in money
• rich in freedom
• rich in possibilities

To give you a taste of how to pro­duce a prod­uct you can sell, O’Bryan says: “find a prob­lem a lot of peo­ple have, solve it, and tell them the solu­tion.”  He also says that you can “learn how to build a busi­ness that you can from any place you can find Inter­net access.”  In the book, he gives advice about mak­ing this dream a reality:

• How to build a large list of respon­sive buyers
• How to com­mu­ni­cate with them
• How to acquire and/or cre­ate prod­ucts for them
• How to auto­mate your busi­ness to spend more time enjoy­ing life

Pat O’Bryan is clear that you don’t have to stop what you are doing to cre­ate your Portable Empire.  No mat­ter your sit­u­a­tion — in a job, run­ning a busi­ness, home­maker — or home­less — if you can find an hour or two a day and a com­puter with Inter­net access, you’ve got every­thing you need to succeed.

The book goes into details about select­ing your niche and insists that must be about which you are pas­sion­ate — such as play­ing golf, watch­ing good movies, or rais­ing para­keets!   Within that area about which you are passionate:

• dis­cover com­mon prob­lems peo­ple strug­gle with
• solve it or find some­one who can and inter­view them

Build a rela­tion­ship with your cus­tomers and sell to them.   Some of the tech­nolo­gies that you can lever­age to build  this rela­tion­ship include:

• Autore­spon­der soft­ware — to effec­tively com­mu­ni­cate with them
• Google Adwords to build cus­tomer your base
• Clickbank.com and 1ShoppingCart.com — to assist you with pro­cess­ing and sell­ing your prod­uct to your inter­ested customers

His book also includes:

• sev­eral inter­views with promi­nent experts who have imple­mented the ideas he illustrates
• excel­lent copy­writ­ing techniques
• a lot of good infor­ma­tion about eBooks, their ben­e­fits, and how to cre­ate con­tent for them for less than $100
• enter­tain­ing sto­ries about his success

I really believe you will enjoy the book and get as much out of it as I did!  You can get at a dis­count at Amazon.com today.

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