Scott Fox in his book called “Internet Riches” mentions a term called “analysis paralysis”
that has affected me for years and prevented me from realizing my dreams of making additional streams of income. What is “analysis paralysis”? It is over analyzing what needs to be done to do something but never executing to make it happen. More specifically, I have:
- Collected information about how to make money from books, websites, and other resources to be used at a later date when I would actually launch my business.
- Spent a lot of effort to acquire an MBA with an eBusiness emphasis in 2002 so that I could supplement my computer science skills with a broader understanding of how to do business on the World Wide Web.
- Learned how to build Web sites, building and maintaining them for much of my career.
- Reserved a Domain Name and subscribed to an Internet Service Provider (ISP)
- Scribbled notes of how others were making money
- Jotted down ideas from the books I have read
- Used Delicious to compile a large number of bookmarks apropos to business that I would use SOMEDAY
That “SOMEDAY” never seemed to happen!
Why? Because of Analysis Paralysis!
Part of the reason why you can get stuck in analysis paralysis is because we are all so busy with our jobs, commuting, family matters, etc. that there is not a lot of time sit down and really implement the ideas and plans we have gathered over the years. You think, when I get time off, you will finally launch those business ideas that have been rattling around the brain for years.
Trust me – it will never happen that way!
But how do you break free of Analysis Paralysis?
The best way I have found to break free is to start doing little practical tasks every day and don’t worry that what you have done is not perfect. Here is my thought process of breaking free of analysis paralysis:
- Instead of hoarding information, I will share it on a daily basis.
- What is the easiest way to share information on a daily basis? With a blog.
- How do I build a blog?
- There are many choices: Blogger, Typepad, Wordpress.com, and Wordpress.org…
- I chose to use Wordpress.org because of its flexibility and it allowed me to use the domain name and ISP I had already chosen and paid for.
- If I post one article per day on my blog, I can accomplish my goal of doing something practical on a daily basis.
- My goal is to be able to write an article in one hour or less. Do that by jotting article ideas down in MS Outlook, day planner, etc. so that the ideas can be more easily brought together into a cohesive article at the end of the day.
- The nice thing about posting articles is that it is like teaching – you learn by teaching others how to do things.
- As I teach and learn new things at the same time, I will be able to develop new ideas for products that I can later market. For example, perhaps I can produce e-Books from some of the articles I post every day.
- If I post at least 6 articles per week, I will have 312 articles in a year (6 X 52). Since everyone says that “content is king”, that will enable my site to have a lot of content without spending too much time on it per day.
- In addition to writing one article a day, I want to daily tweak the way my blog looks/works. Here are examples:
- Adding a custom header. If it doesn’t look good, keep working on it tomorrow until you are satisfied with it.
- Allow readers to subscribe to an RSS feed of my posts. If it doesn’t function correctly today, work on it tomorrow and the next day until it does.
- Add search capability. Please see my article about this. You can make it fancier as the days go by.
- Add Adsense ads. If they don’t work, don’t worry, there always tomorrow…
- Add Affiliate links. I also discuss this in a previous article. Keep adding more with each passing day.
- Try something new, figure out how it works, and then share it with others. This adds to your overall knowledge and value to the web community.
- Stay focused on the topic you’ve chosen (such as “making money online”) and don’t stray to other ideas and tangents. Don’t get caught up in technology, but use it to accomplish your focused goal.
The above steps have really helped me break free of the paralysis. You don’t have to follow my path, but I do believe you have to think in terms of doing small amounts of work daily to accomplish your overall goal.
Isn’t this true in life? Concert pianists had to practice a little each day to play Mozart’s symphonies. Weightlifters have to workout a little each day – with a bit more weight than the day before — to lift the astonishing loads they do.
It has helped me to silence that nagging voice inside that constantly said: “why aren’t you doing more to accomplish your goals?” I think it will help you, too.
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