November 2009

By Denise Wakeman
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months [...]

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I have been reading an excellent book about creating information products (e-books included) called:
Moonlighting on the Internet: 5 World-Class Experts Reveal Proven Ways to Make Extra Cash
written by an expert on this subject, Yanik Silver.  In this book, he recommends the following criterion for businesses:

There must be a huge demand for your products
You shouldn’t have [...]

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Photo courtesy René Ehrhardt
By Denise Wakeman
When you have a blog, content is essential, in fact you may have heard it said that content is king. In order to make certain your content is compelling and valuable, check your posts against the four E’s of blog content. These include: Educate, Entertain, Engage, and Enrich. Not every [...]

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Have your heard about the FTC’s new Guides Concerning the Use of Endorsements and Testimonials in Advertising?  It’s a bit difficult to get the specifics of what is required of bloggers to do.
I found this interview of a FTC spokesman that helps give an overview of the FTC’s intent.  The way I understand it, it [...]

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Clearly, the wave of the future is compiling information in a usable way to satisfy needs.  What I discover in my navigating my way on the Internet is that the information I need is “out there” somewhere, but where to find it?  And even if I find it, is the information in a form/format that I can [...]

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Darren Rowse, founder of Problogger.net, has written an enlightening article about how he launched his e-book called The Essential Guide to Portrait Photography.  This article is a good opportunity to see how it is done from a leader in the business of making money on the Internet.
I’ve previously mentioned one way to create an e-book by [...]

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I learned about Ken Envoy from Scott Fox’s two books:

e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Ken Envoy is probably one of the most famous personalities on the Web due to the success of his SiteBuildIt! product.  Unfortunately, there’s a lot of hype out there about [...]

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I have previously written about writing, promoting and publishing and really like the model for making money.  Here are the good reasons why we chose Lightning Source for our book:

Once you publish, they take care of distribution to Amazon.com and BarnesandNoble.com.
When a purchase is made from Amazon.com and BarnesandNoble.com, the booksellers contact Lightning Source [...]

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By Denise Wakeman

(Photo Courtesy Nrbelex)
You’ve got your blog set up and you’ve started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?
Like any website you own, you must do [...]

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