November 2009

By Denise Wake­man
Are you get­ting results from your busi­ness blog? Is it get­ting harder for you to spend time on your blog because you’re just not see­ing how it is going to pay off? If so, you’re not alone. Hun­dreds of blogs are started each day and many of them are aban­doned after sev­eral months […]

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I have been read­ing an excel­lent book about cre­at­ing infor­ma­tion prod­ucts (e-books included) called:
Moon­light­ing on the Inter­net: 5 World-Class Experts Reveal Proven Ways to Make Extra Cash
writ­ten by an expert on this sub­ject, Yanik Sil­ver.  In this book, he rec­om­mends the fol­low­ing cri­te­rion for businesses:

There must be a huge demand for your prod­ucts
You shouldn’t have to […]

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Photo cour­tesy René Ehrhardt
By Denise Wake­man
When you have a blog, con­tent is essen­tial, in fact you may have heard it said that con­tent is king. In order to make cer­tain your con­tent is com­pelling and valu­able, check your posts against the four E’s of blog con­tent. These include: Edu­cate, Enter­tain, Engage, and Enrich. Not every […]

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Have your heard about the FTC’s new Guides Con­cern­ing the Use of Endorse­ments and Tes­ti­mo­ni­als in Adver­tis­ing?  It’s a bit dif­fi­cult to get the specifics of what is required of blog­gers to do.
I found this inter­view of a FTC spokesman that helps give an overview of the FTC’s intent.  The way I under­stand it, it means […]

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Clearly, the wave of the future is com­pil­ing infor­ma­tion in a usable way to sat­isfy needs.  What I dis­cover in my nav­i­gat­ing my way on the Inter­net is that the infor­ma­tion I need is “out there” some­where, but where to find it?  And even if I find it, is the infor­ma­tion in a form/format that I can […]

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Dar­ren Rowse, founder of Problogger.net, has writ­ten an enlight­en­ing arti­cle about how he launched his e-book called The Essen­tial Guide to Por­trait Pho­tog­ra­phy.  This arti­cle is a good oppor­tu­nity to see how it is done from a leader in the busi­ness of mak­ing money on the Inter­net.
I’ve pre­vi­ously men­tioned one way to cre­ate an e-book by […]

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I learned about Ken Envoy from Scott Fox’s two books:

e-Riches 2.0: Next-Generation Mar­ket­ing Strate­gies for Mak­ing Mil­lions Online
Inter­net Riches: The Sim­ple Money-Making Secrets of Online Millionaires

Ken Envoy is prob­a­bly one of the most famous per­son­al­i­ties on the Web due to the suc­cess of his Site­BuildIt! prod­uct.  Unfor­tu­nately, there’s a lot of hype out there about Ken’s […]

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I have pre­vi­ously writ­ten about writ­ing, pro­mot­ing and pub­lish­ing and really like the model for mak­ing money.  Here are the good rea­sons why we chose Light­ning Source for our book:

Once you pub­lish, they take care of dis­tri­b­u­tion to Amazon.com and BarnesandNoble.com.
When a pur­chase is made from Amazon.com and BarnesandNoble.com, the book­sellers con­tact Light­ning Source and […]

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By Denise Wakeman

(Photo Cour­tesy Nrbelex)
You’ve got your blog set up and you’ve started post­ing pithy, use­ful infor­ma­tion that your niche mar­ket would ben­e­fit from and enjoy. Days go by, you keep pub­lish­ing, but no one com­ments and your traf­fic stats are barely reg­is­ter­ing. What do you do?
Like any web­site you own, you must do some […]

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