Create Digital Information Products for Fun and Profit

I have been read­ing an excel­lent book about cre­at­ing infor­ma­tion prod­ucts (e-books included) called:

Moon­light­ing on the Inter­net: 5 World-Class Experts Reveal Proven Ways to Make Extra Cash

writ­ten by an expert on this sub­ject, Yanik Sil­ver.  In this book, he rec­om­mends the fol­low­ing cri­te­rion for businesses:

1. There must be a huge demand for your products
2. You shouldn’t have to rely on your friends to sell your products
3. No inven­tory required
4. No employ­ees are necessary
5. Resid­ual income - once you have cre­ated your product(s), the income from them con­tin­ues to accrue, year after year
6. Low cost/risk — it should not cost much to make your product(s) to sell
7. Low (or no) main­te­nance — your prod­ucts should make you money with­out your active involvement
8. Lit­tle tech­ni­cal exper­tise required — you don’t have to be a techno-geek to make and sell your products
9. Real busi­ness — it has to have the poten­tial to be very prof­itable for you
10. Is it fun? — Will you (do you) enjoy the business?

Yanik sug­gests that cre­at­ing and sell­ing “Dig­i­tally Deliv­ered Infor­ma­tion Prod­ucts” ful­fills all ten cri­te­rion above.   Here are some infor­ma­tion prod­ucts that have been very suc­cess­ful on the Internet:

1. E-books — such as Pub­lic Domain Riches that dis­cusses how you can find uncopy­righted, pub­lic domain infor­ma­tion that you can “repur­pose” to sell your­self
   
2. Mem­ber­ship Sites — like the Inter­net Entre­pre­neur Club
3. Templates/tools such as Yanik’s Instant Sales Let­ters site that helps peo­ple write win­ning sales let­ters by fill­ing in the blanks applic­a­ble to their business.
4. Newslet­ter
   
5. Direc­to­ries — use­ful lists of infor­ma­tion that peo­ple are look­ing for a direc­tory of drop-shippers that eBay sell­ers could use
6. Video/Audio Files/MP3s — Deliver vidoes, songs, inter­views, or other audio con­tent over the web
7. Online Learn­ing — You can cre­ate online tuto­ri­als of soft­ware such as MS Excel using a free pro­gram called Cam­Stu­dio.
8. Soft­ware — you can either write it your­self or have some­one cre­ate it for you at rent-a-coder.com and/or elance.com.

Ask your­self the fol­low­ing ques­tions to help you develop ideas for your infor­ma­tion product:

1. What do peo­ple ask you for help about?
2. What spe­cial knowl­edge do you have that you can share eas­ily with others?
3. Have you over­come tri­als in your life that you can share solu­tions about?
4. In what ways have you suc­ceeded in your career that you can tell oth­ers about?
5. What sub­jects intrigue you?
6. What hob­bies do you enjoy?
7. What jobs and pro­fes­sions have you held?
8. What spe­cial skills do you have?

Don’t try to answer all these ques­tions all at once.  Think about them for awhile and jot down notes when you think of an answer to one of them.  Pretty soon you should have a lot of ideas for infor­ma­tion prod­ucts that you can produce!

Check out these inter­est­ing books and prod­ucts Yanik Sil­ver has produced!

• Instant Sales Letters
• Instant Inter­net Profits
• Auto Respon­der Magic
• Mil­lion Dol­lar Emails
• Instant Mar­ket­ing Toolbox

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