December 2009

In Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son, Mitch has some good ideas — I would say for­mu­las — that you can use to cre­ate infor­ma­tion prod­ucts:
For­mula 1 — Problem/Solution — State a prob­lem and then present solu­tions to the prob­lem.  For exam­ple, you may want to develop a prod­uct to improve SAT scores. […]

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In Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son, Mitch and mar­ket­ing expert Michael Port out­line the vital steps for cre­at­ing your own prod­uct to sell on the Inter­net:
Ques­tion 1: How will I Con­cep­tu­al­ize  My Prod­uct? First fig­ure out the prod­uct your are able to make.  What are you the most “Gung-ho” about? […]

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Recently, I have been read­ing a book called Your Inter­net Cash Machine: The Insid­ers Guide to Mak­ing Big Money, Fast! by Joe Vitale and Jil­lian Cole­man Wheeler.  There are a lot of good ideas for mak­ing money in this book.  One of the good ideas they have is tech­niques for writ­ing arti­cles to gen­er­ate traffic […]

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Note from Lee: There’s a lot to learn about man­ag­ing Google Adwords to get the word about your money-making prod­uct.  Ezine author Pamella Neely shares words of wis­dom about con­trol­ling your spend­ing while still mak­ing money with Google Adwords.
By Pamella Neely
It is easy to lose a lot of money fast with AdWords, but there are […]

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Note from Lee: I have been curi­ous about eHow for quite some time now.  How do you make money from par­tic­i­pat­ing on this site?  Ezine writer Chris Pon­tine answers this ques­tion and offers his insights into eHow…
By Chris Pon­tine
If you haven’t heard of eHow yet con­sider your­self lucky that I am writ­ing about this web­site. Why […]

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I’ve pre­vi­ously writ­ten about select­ing a good name for your site, and have recently found addi­tional infor­ma­tion about good domains that I wanted to share with you.  These ideas come from Mar­cia Yud­kin, an expert at com­ing up for good names for com­pa­nies, prod­ucts, and tag lines.  Marcia’s web site is located at: http://www.NamedatLast.com.

A good […]

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In Part One I dis­cussed how we deter­mined one-time costs to pub­lish our gluten-free cook­book called Gluten-Free with Love using Light­ning Source.   In Part Two I talked about how much it will cost to print each book.  In Part Three I went into more detail about deter­min­ing price and cal­cu­lat­ing profit from your book sales.  In this […]

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Com­ment from Lee: Writ­ing well is the key to mak­ing money online as well as offline.  Writ­ing has a lot to do with suc­cess with books, E-books, other infor­ma­tion prod­ucts, as well as being a writer for other types of pub­li­ca­tions.  Bob Hamil­ton has good sug­ges­tions for improv­ing your writ­ing skills.

By Bob Hamil­ton
Arti­cle writ­ing is […]

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Lee’s Note: Ali Brown has excel­lent ideas for for­mat­ting your mar­ket­ing emails to cus­tomers.  Good emails trans­late to bet­ter response from them and more prof­its for your busi­ness.
By Ali Brown
While send­ing out a text e-zine may seem like a piece of cake, there’s more to it than you may think. *Good for­mat­ting* is the name […]

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