Lightning Source Books on Demand Cost and Profit – Part 2



Making Money from Lightning Source Book Publishing

In part one I dis­cussed how we deter­mined one-time costs to pub­lish our gluten-free cook­book called Gluten-Free with Love using Light­ning Source.   In this part I would like to go into more detail about how much it will cost to print each book.   Light­ning makes a dis­tinc­tion between:

  • Print to Order — your book is ordered by a cus­tomer from one of Amazon.com, BarnesandNoble.com, or one of Light­ning Sources’ other Ingram part­ner book­sellers.  They in turn request that Light­ning Source print your book and Light­ning Source directly ships to the cus­tomer address pro­vided by the book­seller.  Light­ning Source charges the cost for print­ing the book to you and credit you with the sale.  Your com­pen­sa­tion is paid out accord­ing to Light­ning Sources’ Pub­lisher Com­pen­sa­tion (your prof­its) Terms  described below.
  • Print to Pub­lisher (you)your book is either ordered and sent to you or ordered by one of your cus­tomers and drop shipped by Light­ning Source directly to the cus­tomer that ordered your book.  In other words, you take respon­si­bil­ity for order ful­fill­ment when the order does not involve one of the book­sellers pre­vi­ously mentioned.

The nice fea­ture about each method is that you do not have to phys­i­cally ship your book to your cus­tomer (if you don’t want to), although you might be able to make a bit more on each book sale with the Print to Pub­lisher model if you ship your­self since you save money on ship­ping costs if you buy books in bulk.  Keep read­ing to find out more about ship­ping costs.

Here are the ongo­ing costs for print­ing each small paper­back book (prices as of 2009):

Print to Order:

48 to 104 pages
$2.30 per unit
108+ pages
$0.90 per unit
+ $0.013per page

48 to 104 pages: $2.30 per book

108+ pages:  $0.90 per book+ $0.013 per page

Print to Publisher:

 

 

 

 

48 – 104 pages: $2.52 per book

108+ pages:  $0.90 per book + $0.015 per page

So, for exam­ple, our cook­book is a small paper­back that has 152 pages.  Here is what it costs to print each book:

Print to Order:

48 to 104 pages
$2.30 per unit
108+ pages
$0.90 per unit
+ $0.013per page

108+ pages:  $0.90 + (0.013 x 152) = $2.88/book

Print to Publisher:

 

 

 

 

 

108+ pages:  $0.90 + (0.015 x 152) = $3.18/book

Ship­ping Costs

With Print to Order there are no addi­tional ship­ping costs.  With Print to Pub­lisher, your ship­ping costs vary depend­ing on how many books you order.  Our ship­ping cost per book has var­ied from $0.48/book (when order­ing 25 books) to $5.33/book (when only one book was ordered).

Light­ning Sources’ Com­pen­sa­tion (Your Prof­its) Terms

Pub­lisher Com­pen­sa­tion (your profit) is paid within ninety (90) days from report end date fol­low­ing their month end close sched­ule.  They also have a min­i­mum check writ­ing bal­ance of $25.00, there­fore sales pay­ments are not sent until sales accu­mu­late to the min­i­mum $25.00.

Returns can affect pay­ment amount and will be noted on your sales reports.   For exam­ple, sales in July are not paid out until Novem­ber and only if a $25 min­i­mum in sales has been met.   The $25 fee is waived if you set up direct deposit with Light­ning Source.

In Part Three I will dis­cuss how to price your book to ensure you make a profit on each book.

 



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{ 3 trackbacks }

How to Determine Costs and Profit Publishing with Lightning Source – Part 1
December 16, 2009 at 9:47 pm
How to Determine Costs and Profit Publishing with Lightning Source – Part 3
December 18, 2009 at 10:35 pm
How to Determine Costs and Profit Publishing with Lightning Source – Part 4
May 10, 2010 at 4:32 pm

{ 3 comments… read them below or add one }

1 David February 18, 2010 at 10:44 pm

Lee,

Thanks for the com­pre­hen­sive break­down. One quick ques­tion: with respect to the drop ship­ping (print to pub­lisher), I assume Light­ning Source does not include an invoice of what the pub­lisher paid (print cost + s/h) in the ship­ment to clients/authors direct? Obvi­ously, the pub­lisher wouldn’t want the client to see the true cost per book. Is any insert included at all with each ship­ment, and if so, what infor­ma­tion is on it? Thanks for your help/clarification.

–David

2 admin February 23, 2010 at 5:21 pm

David,

I wasn’t sure of an answer to your ques­tion since I don’t nor­mally what the client gets when they order our book, so I asked my Light­ning Source rep­re­sen­ta­tive and here is her answer:

We include a pack­ing slip that does not include pric­ing infor­ma­tion in each pack­age. The ISBN, Title, quan­tity, ship to and return address are all included on the pack­ing slip.

Hope that helps! Thanks for read­ing my Learn4Me.com!

3 Gina May 8, 2010 at 5:14 pm

A new­bie here: can peo­ple order sin­gle issues that will be shipped to them from Light­ning source? I am assum­ing they don’t have a web­page like other pod’s do (Cre­ate­space and Lulu) where you can send peo­ple to buy your books. If I set up my own web­page for peo­ple to order the book will Light­ning­source ship say a sin­gle book to them? And if so how would I link up the my web­page to Light­ning­source to do this?

There is a cover gen­er­a­tor with the ISBN num­ber where they ask for the price.. how do I deter­mine the price. I didn’t see a price cal­cu­la­tor (for my fee, Light­ning sources fee and retail mark up) on the web­site so how do I know what to put on it? Do they have a price cal­cu­la­tor or list?
When you have a price for your ISBN bar code (how­ever I get that? see above…) do you put the price for that you pay on it, and then ama­zon will add their price to it, or do I put the total retail markup on it?
Can they put a bar­code on with the price for you?

And, I can’t fig­ure out the PDF sub­mis­sions. I have a color cover and all color insides, do I make one PDF that has the front and back called cvr,pdf? And then what is the mid­dle called?

I also don’t know what to pick for retail dis­count, I read if you go to low they won’t pick you up. How do I choose and when does Light­ning source ask for this.

P.S. if my book is 7x10 and it’s a graphic novel that I want to print all the way to the edge, what infor­ma­tion do I put in for trim etc.? It is exactly how I want it right now at 7x10…

P.P.S. if I want to sell through Ingram, ama­zon all retail­ers, library expo­sure and indi­vid­ual sales do I pick this one? http://www.lightningsource.com/print_to_publisher.aspx

Thank you! Gina

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