More Traffic = More Money — The Number One Tip for Getting More of Both

I have pre­vi­ously writ­ten about a mar­velous book called  Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son.  Here are some of my pre­vi­ous arti­cles men­tion­ing this book:

• Writ­ing Con­tent that Gets Atten­tion and Makes Money – Part 1
• Writ­ing Con­tent that Gets Atten­tion and Makes Money – Part 2
• 12 Ways to Per­suade Peo­ple to Buy From You

Mitch has another great chap­ter called “Advanced Traf­fic Strate­gies” writ­ten by Dearl Miller.  Dearl Miller is a co-author of  Web Traf­fic All-Stars 2009: How 11 Of The World’s Best Web Mar­keters Get Traf­fic Now, edi­tor of Trafficology.com, and an expert in trans­form­ing money-losing sites into prof­itable ones.

Here is his Num­ber One tip for send­ing more traf­fic to your site — OPTIMIZE YOUR KEYWORDS.

Think about your cus­tomers’ needs and use a tool like Google’s key­word tool to find key­words that address your cus­tomer needs yet have less com­pe­ti­tion.  You can test out the key­words you choose with an Adword cam­paign to see the response you get.  Dearl stresses fig­ur­ing out the 20–30 of the best key­words and mak­ing sure your site empha­sizes them, but don’t overdo it.   Just put the key­words in nat­u­rally in the titles, arti­cles, tags, and other nav­i­ga­tional aids like menus and cat­e­gories.  Dearl says you can’t rely on tricks to get search engines to rank you higher because:

1. Each search engine has a dif­fer­ent way of rank­ing the same pages
2. They keep your rank­ing meth­ods secret and don’t want you to know

Do:

1. Have unique titles for every page on your site
2. Each title should describe a ben­e­fit and how you ful­fill what they need
3. Put key­words in your titles, but don’t dupli­cate them
4. Put key­words in <H1> and <H2> (larger font) text
5. If pos­si­ble, get a domain name with your key­words embed­ded in them
6. Put key­words in links in your text
7. Put key­words in your text and make a few of the bold
8. Put key­words near top and bot­tom of your pages
9. Put key­words in the ALT tag of your images
10. Put key­words in the TITLE attribute of anchor links

Do NOT:

1. Report key­words over and over
2. Hide key­words
3. Use frames
4. Use too much Flash or Javascript
5. Put words in your images

In future arti­cles, I will talk more about Dearl Miller’s other tech­niques for draw­ing traf­fic to your site to make money.

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