Vital Questions to Ask Yourself When Creating Information Products

In Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son, Mitch and mar­ket­ing expert Michael Port out­line the vital steps for cre­at­ing your own prod­uct to sell on the Internet:

Ques­tion 1: How will I Con­cep­tu­al­ize  My Prod­uct? First fig­ure out the prod­uct your are able to make.  What are you the most “Gung-ho” about?  What prod­uct are you the most excited about mak­ing?  A book, audio inter­view, video tuto­r­ial, home-study course?  Use the Mind Map tool that I talked about in How to Eas­ily Develop Ideas and Con­tent for Your E-Book.

Ques­tion 2: What resources do I have avail­able to me? What are your tal­ents and nat­ural gifts?  What exper­tise have you gained through your career or hob­bies?  You don’t have to know every­thing before you get started.  “Learn­ing in Action” is a great way to enhance your exist­ing skills as you build your prod­uct.  Who do you know that can help you gain the knowl­edge you need for the prod­uct?  Can you inter­view your con­tacts to cre­ate a prod­uct?  The inter­view could be recorded and sold (with their per­mis­sion or as a part­ner) as a prod­uct as well.  Other resources to con­sider are:

• time
• tech­nol­ogy
• finances
• per­sonal

Ques­tion 3: What do my cus­tomers want? How will your prod­uct be dif­fer­ent from other prod­ucts out there?  Will you be able to exceed cus­tomers expec­ta­tions by “overde­liv­er­ing” on your promises?  Write out your bold­est promises and make it an essen­tial part of the announce­ment of your product.

Ques­tion 4: What story will help sell my product?

• Expert Story — Here is what I have done, this is why I think it works, and how to do it like me.
• Inter­viewer Story — Com­pile infor­ma­tion from other experts and pub­lish it.
• Researcher Story — Gather infor­ma­tion from a vari­ety of sources and put it all together neatly in one place.  A one-stop shop for their needs and desires.
• “Repur­pose” Story — Use and mod­ify infor­ma­tion for a dif­fer­ent pur­pose.  Use a Pub­lic Domain work or get per­mis­sion to do this.

These vital ques­tions will get you fur­ther down the road to mak­ing your infor­ma­tion prod­uct a reality!

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