Lee Fecteau

In Success Secrets of the Online Marketing Superstars by Mitch Meyerson, Mitch has some good ideas – I would say formulas – that you can use to create information products:
Formula 1 – Problem/Solution – State a problem and then present solutions to the problem.  For example, you may want to develop a product to improve SAT scores. [...]

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In Success Secrets of the Online Marketing Superstars by Mitch Meyerson, Mitch and marketing expert Michael Port outline the vital steps for creating your own product to sell on the Internet:
Question 1: How will I Conceptualize  My Product? First figure out the product your are able to make.  What are you the most “Gung-ho” about? [...]

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I’ve previously written about selecting a good name for your site, and have recently found additional information about good domains that I wanted to share with you.  These ideas come from Marcia Yudkin, an expert at coming up for good names for companies, products, and tag lines.  Marcia’s web site is located at: http://www.NamedatLast.com.

A good [...]

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In Part One I discussed how we determined one-time costs to publish our gluten-free cookbook called Gluten-Free with Love using Lightning Source.   In Part Two I talked about how much it will cost to print each book.  In Part Three I went into more detail about determining price and calculating profit from your book sales.  In this [...]

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In Part One I discussed how we determined one-time costs to publish our gluten-free cookbook called Gluten-Free with Love using Lightning Source.   In Part Two I talked about how much it will cost to print each book.  In this part I would like to go into more detail about determining price and calculating profit from your [...]

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I have previously written about a marvelous book called  Success Secrets of the Online Marketing Superstars by Mitch Meyerson.  Here are some of my previous articles mentioning this book:

Writing Content that Gets Attention and Makes Money – Part 1
Writing Content that Gets Attention and Makes Money – Part 2
12 Ways to Persuade People to Buy From [...]

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In part one I discussed how we determined one-time costs to publish our gluten-free cookbook called Gluten-Free with Love using Lightning Source.   In this part I would like to go into more detail about how much it will cost to print each book.   Lightning makes a distinction between:

Print to Order – your book is ordered [...]

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I previously discussed how we used Lightning Source to publish our gluten-free cookbook called Gluten-Free with Love.  In this series of articles I want to go into more detail about Lightning Source fees and how to determine:

How much it will cost you create your title (i.e., the book that you will sell)
What your ongoing books [...]

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In Writing Content that Gets Attention and Makes Money – Part 1, I discussed the first 6 steps that Yanik Silver recommends for writing web copy that gets attention.  I would like to continue now with the last 6 of the 12 steps he recommends for good content as discussed in a chapter called “Writing [...]

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