Lee Fecteau

In Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son, Mitch has some good ideas — I would say for­mu­las — that you can use to cre­ate infor­ma­tion prod­ucts:
For­mula 1 — Problem/Solution — State a prob­lem and then present solu­tions to the prob­lem.  For exam­ple, you may want to develop a prod­uct to improve SAT scores. […]

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In Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son, Mitch and mar­ket­ing expert Michael Port out­line the vital steps for cre­at­ing your own prod­uct to sell on the Inter­net:
Ques­tion 1: How will I Con­cep­tu­al­ize  My Prod­uct? First fig­ure out the prod­uct your are able to make.  What are you the most “Gung-ho” about? […]

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I’ve pre­vi­ously writ­ten about select­ing a good name for your site, and have recently found addi­tional infor­ma­tion about good domains that I wanted to share with you.  These ideas come from Mar­cia Yud­kin, an expert at com­ing up for good names for com­pa­nies, prod­ucts, and tag lines.  Marcia’s web site is located at: http://www.NamedatLast.com.

A good […]

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In Part One I dis­cussed how we deter­mined one-time costs to pub­lish our gluten-free cook­book called Gluten-Free with Love using Light­ning Source.   In Part Two I talked about how much it will cost to print each book.  In Part Three I went into more detail about deter­min­ing price and cal­cu­lat­ing profit from your book sales.  In this […]

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In Part One I dis­cussed how we deter­mined one-time costs to pub­lish our gluten-free cook­book called Gluten-Free with Love using Light­ning Source.   In Part Two I talked about how much it will cost to print each book.  In this part I would like to go into more detail about deter­min­ing price and cal­cu­lat­ing profit from your […]

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I have pre­vi­ously writ­ten about a mar­velous book called  Suc­cess Secrets of the Online Mar­ket­ing Super­stars by Mitch Mey­er­son.  Here are some of my pre­vi­ous arti­cles men­tion­ing this book:

Writ­ing Con­tent that Gets Atten­tion and Makes Money – Part 1
Writ­ing Con­tent that Gets Atten­tion and Makes Money – Part 2
12 Ways to Per­suade Peo­ple to Buy From You

Mitch has another great […]

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In part one I dis­cussed how we deter­mined one-time costs to pub­lish our gluten-free cook­book called Gluten-Free with Love using Light­ning Source.   In this part I would like to go into more detail about how much it will cost to print each book.   Light­ning makes a dis­tinc­tion between:

Print to Order — your book is ordered […]

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I pre­vi­ously dis­cussed how we used Light­ning Source to pub­lish our gluten-free cook­book called Gluten-Free with Love.  In this series of arti­cles I want to go into more detail about Light­ning Source fees and how to determine:

How much it will cost you cre­ate your title (i.e., the book that you will sell)
What your ongo­ing books costs […]

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In Writ­ing Con­tent that Gets Atten­tion and Makes Money – Part 1, I dis­cussed the first 6 steps that Yanik Sil­ver rec­om­mends for writ­ing web copy that gets atten­tion.  I would like to con­tinue now with the last 6 of the 12 steps he rec­om­mends for good con­tent as dis­cussed in a chap­ter called “Writing […]

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